Baby boomers blijven bij print

June 5, 2007

Yelvington blog:The point is that media consumption patterns are set early in life, and tend to persist. The change that endangers the newspaper business model is not one that involves readers losing the habit.

It is, instead, a generational change that involves losing the actual readers from the population pool. They are being replaced by people who grew up with iPods and instant messaging and SMS and the Web.

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