Online advertentie neemt toe, maar onvoldoende om print op te vangen

June 5, 2007

Twaalf opeenvolgende kwartalen stijgen de advertentie-inkomsten van US nieuwssites. Eerste kwartaal van 2007 stijgen de inkomsten met 22,3 % (dit is 7,1% van het totaal advertentiebudget van US kranten). Toch kunnen sites de daling van papieren advertenties niet opvangen (-6,4 % op jaarbasis).

(Newspaper Association of America)

 “The UK’s local newspaper industry lost about £225m in revenue last year as regional publishers invested heavily online but failed to counter declining circulation and advertising revenue in print” lezen we op de blog van Martin Stabe van Financial Times.

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