Embedded video

September 25, 2007

Jon Bernstein, multimedia editor van Channel 4 News, benadrukt het belang van embedded video tvv. een standalone player (40% doorklik tegenover 2% blijkt uit BBC studie). Dat de video’s daardoor elders kunnen worden gepost en bekeken is geen probleem.

“It’s arrogant to expect everyone to type in Channel 4 News, come to our website to consume the stuff, it’s very late 1990s dotcom strategising, life doesn’t work like that.”

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