Hyperlokale succesfactoren

October 16, 2007

 Hoofd van Washington Newsweek Interactive Caroline Little zegt op de AOP conferentie

“Hyper-local sites have to be driven by news. Some of the hyper-local sites that have failed, in my view, there isn’t any hard data there, there is just people commenting or talking to each other.”

“If it’s not structured around something that is changing then it may as well be on Facebook or email or something else. We need to provide something to make it interesting.”

“Publishing news is important to people locally, even if it’s a crime  database, what happened last night on what street, people want to know that.”

“We also have local bloggers who live in the community. But I believe without that local news piece, which is fresh and updated constantly, you’re just not going to build habit locally.”



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