Print blijft belangrijk

January 10, 2008

Even though, as a company, we are “online first” in almost every respect, we still expect the print magazine to generate substantially more ad revenues in its first year than our three-year-old online publication.

Even though a strong website was launched concurrently with the print paper last spring, and online is considered central to the strategy in every way, the print accounts for the vast majority of the revenue. I’m sure that will change eventually – but not this year, or next, or even the year after that.

The issue for most newspapers today is not that they are not profitable, but that they are much less profitable than they were before.

Jonathan Weber – founder and editor in chief NewWest.Net

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