Wat is er nodig in de 2008 newsroom?

January 10, 2008

The feeling in newsrooms, especially among the people on the new-media side, seems to be that there are an awful lot of people within organizations that aren’t on board with a vision of changing for the future. Even when top management has developed a new corporate vision for a digital, multi-media and less print-centered future, and communicated it to “the troops,” implementation is being slowed by many people in the organization — including mid-level managers — who still don’t buy into the idea that a total transformation of the news organization is necessary.

The smart news organization in 2008 will be the one that encourages innovation — no, requires it — from ALL its employees. It will get everyone involved: in planning meetings; in committees charged with specific research and/or implementation projects. It will create some time in the schedules of everyone in the organization to do the work of innovation, and make that an integral assignment.

turning news into less of a lecture and more of an interactive, two-way experience and conversation between journalists and readers.

As you enter 2008, I urge you to focus on cultural change within your newsroom. Get everyone involved in the task of reinventing the newspaper. Give them time in their schedules to participate. Assign tasks — to everyone. Build a new culture of innovation that involves everyone. Bring in creativity and innovation gurus if necessary, and expose those experts to everyone in the company.

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