This is-platform breidt uit en herlanceert

June 18, 2008

Northcliffe Media (Daily Mail) in UK herlanceert tien nieuwe websites van het hyperlokale ‘This is’-platform na een succesvolle pilotsite in Hull. De 55 bestaande websites worden herwerkt, en er worden er 35 toegevoegd.

The remaining 79 sites will all be live by mid-September, with Northcliffe launching a fresh batch each month. This first mass roll out of ‘next generation’ sites was based around the publisher’s higher traffic

Search engine optimisation are at the heart of the redesign. Journalists at the titles have also been trained to write search-friendly headlines for both mobile and online content. The new sites also include improved accessibility for user interaction. Although no additional dedicated UGC sites like Hull’s YourMail site have been added.

The revamped network will include a combination of sites geared towards specific urban, regional and hyperlocal audiences, depending on the nature of the region. They want to extend our brands and our footstep beyond areas that already have an affinity with one of our newspapers + classifieds as job, motoring and property portals will also be integrated across sites in the new network.

Northcliffe claims its web and print audience now exceeds 4.7 million every month, according to Survey Interactive. Rival regional publisher Newsquest said yesterday that its network of 164 websites recorded a combined 5.1 million unique users during April, as certified by the Audit Bureau of Circulations Electronic.

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