Betaalmodellen voor content

August 13, 2009

Contentaanbieders slagen er nauwelijks in om gebruikers te laten betalen. Dat staat in een overzicht dat The Guardian heeft opgesteld van online businessmodellen. Enkel gamesindustrie slaagt er in om mensen te laten betalen voor hun diensten.

Editor & Publisher legde een aantal nieuwe betaalmethoden voor aan psycholoog B.J. Fogg van Stanford University.

Getting online users to pay for content online (whether by mandatory payment or voluntary donation) works best when you hit the user at a time when he or she already is in payment mode, which of course is no easy task when the user is reading news for free online.”

“On the Web, with its abundance of free goodness, paid non-niche content just won’t do it because of the impediments of human psychology and the power of “free.””

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